STUTIDESAI
"I turn ideas into content people actually stop scrolling for."
A little about me.
I'm Stuti Desai, a social media strategist and content creator who loves turning ideas into content that actually connects.
My journey into social media started with creating content and slowly grew into something much bigger: building content strategies, managing brands, planning campaigns, leading teams and figuring out what makes people stop scrolling.
I've worked across different industries and brands, giving me experience in content strategy, creative direction, social media management, copywriting and client coordination.
Currently, I'm part of Social Crumble, where I work closely with brands, content, clients and the everyday organised chaos that comes with running social media.
When I'm not working on content, you'll probably find me analysing Instagram pages, saving campaign ideas I'll "definitely use someday," or fixing a Canva alignment nobody else noticed.
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Years of Experience
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Brands Worked With
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Campaigns
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Content Pieces
What I Do
Basically, I make brands look less boring online.
SOCIAL MEDIA STRATEGY
Building social media strategies that give brands direction, consistency and a stronger digital presence.
CONTENT STRATEGY
Turning brand objectives into content pillars, campaigns and ideas people actually want to consume.
CONTENT CREATION
Creating concepts for posts, carousels, reels and campaigns that communicate without feeling forced.
CREATIVE DIRECTION
Taking an idea from "we should post something" to an actual visual and creative direction.
COPYWRITING
Writing captions, scripts, campaign copy and brand communication that sounds human.
CONTENT CALENDARS
Planning structured, strategic and realistic content calendars.
CLIENT & TEAM MANAGEMENT
Coordinating with clients, designers, editors and team members to take content from idea to execution.
ANALYTICS & REPORTING
Studying content performance and using insights to improve future strategies.
Some brands I've created, strategised & occasionally lost sleep over.
Social Crumble
Social Media Agency
The Gaba Club
Community & Events
Clofer
Fashion & Lifestyle
Potential Activity Centre
Education & Growth
Uptrendic Events
Events & Experiences
Spirittual Soul
Wellness & Spirituality
Social Crumble
Social Media Agency
The Gaba Club
Community & Events
Clofer
Fashion & Lifestyle
Potential Activity Centre
Education & Growth
Uptrendic Events
Events & Experiences
Spirittual Soul
Wellness & Spirituality
Social Crumble
Social Media Agency
The Gaba Club
Community & Events
Clofer
Fashion & Lifestyle
Potential Activity Centre
Education & Growth
Uptrendic Events
Events & Experiences
Spirittual Soul
Wellness & Spirituality
Social Crumble
Social Media Agency
The Gaba Club
Community & Events
Clofer
Fashion & Lifestyle
Potential Activity Centre
Education & Growth
Uptrendic Events
Events & Experiences
Spirittual Soul
Wellness & Spirituality
Spirittual Soul
Wellness & Spirituality
Uptrendic Events
Events & Experiences
Potential Activity Centre
Education & Growth
Clofer
Fashion & Lifestyle
The Gaba Club
Community & Events
Social Crumble
Social Media Agency
Spirittual Soul
Wellness & Spirituality
Uptrendic Events
Events & Experiences
Potential Activity Centre
Education & Growth
Clofer
Fashion & Lifestyle
The Gaba Club
Community & Events
Social Crumble
Social Media Agency
Spirittual Soul
Wellness & Spirituality
Uptrendic Events
Events & Experiences
Potential Activity Centre
Education & Growth
Clofer
Fashion & Lifestyle
The Gaba Club
Community & Events
Social Crumble
Social Media Agency
Spirittual Soul
Wellness & Spirituality
Uptrendic Events
Events & Experiences
Potential Activity Centre
Education & Growth
Clofer
Fashion & Lifestyle
The Gaba Club
Community & Events
Social Crumble
Social Media Agency
SELECTED WORK
Work I'm actually excited to show you.
SOCIAL CRUMBLE
Creative Agency • Operations & Social Media
Operations Manager & Social Media Strategist
- Built social media strategies
- Planned monthly content calendars
- Managed client communication
- Directed reels and campaigns
- Designed creatives in Canva
- Coordinated editors and creators
- Managed project workflows
Canva
Notion
Google Workspace
ChatGPT
Meta Business SuiteCLOFER
Modern Indian Fashion Brand
Brand & Social Media Manager
- Developed the brand identity
- Designed Instagram posts & stories
- Planned product launches
- Wrote product copy and captions
- Managed festive campaigns
- Created website banners
- Worked on influencer collaborations
Canva
ShopifyMeta Business SuiteGoogle Workspace
SPIRITTUAL SOUL
Wellness • Tarot • Vastu • Healing
Brand Strategist & Content Creator
- Designed a premium visual identity
- Created educational wellness content
- Planned Instagram growth strategy
- Designed service creatives
- Wrote captions and carousel copy
- Maintained a consistent luxury aesthetic
CanvaChatGPTGoogle WorkspaceMeta Business SuiteHOW MY BRAIN WORKS
From "we need to post something" to actually posting something.
BRIEF LANDS IN MY INBOX
47 IDEAS ENTER MY NOTES APP
RESEARCH & STALK THE COMPETITION
MILD CREATIVE CHAOS
STRATEGY & CONTENT DIRECTION
DESIGN / SHOOT / EDIT
REVISIONS
MORE REVISIONS
COFFEE
POSTED.
CHECK INSIGHTS 37 TIMES
EXPERIENCE
The plot so far.
SOCIAL CRUMBLE
Social Media Strategy • Operations • Client Management
Working across multiple brands and projects, handling content strategy, client coordination, creative planning and team management.
THE GABA CLUB
Finance Intern
Worked as a Finance Intern, gaining professional exposure and experience outside my primary creative field.
CULTURAL FORUM
Content Subhead
Led the content vertical and managed content planning, scripts, captions, reels and on-ground content execution.
SPIRITUAL SOUL
Social Media Intern
Managed content calendars, reels and engagement strategies while working on improving social media visibility and audience interaction.
MY CONTENT TOOLKIT
Things I use to turn chaos into content.
NotionChatGPTEDUCATION
The academic plot points.
Bachelor of Accounting & Finance (BAF)
Dr.Shantilal K Somaiya School Of Commerce and Business Studies
HSC (Science)
Mulund Vidya Mandir
ICSE
Pawar Public School
BEYOND WORK
Plot twist: I do things outside Instagram too.
Leadership & Campus
Content Subhead
Cultural Forum | Dr.Shantilal K Somaiya School
- •Leading social media content for college events
- •Planning campaign calendars
- •Designing promotional creatives
- •Coordinating with multiple teams
- •Managing event branding and communications
Social Media Team Member
Aura 2024 | Dr.Shantilal K Somaiya School
- •Designed event creatives
- •Produced reels and stories
- •Promoted pre-events and main fest
- •Increased student engagement
Achievements
Certifications
- NISM Series V-A Mutual Fund Distributor
- RTR Licence
- Karate Black Belt (2nd Degree)
- Certified Rifle Shooter